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Barilla takes his "cellentani" to the USA
The format becomes a new entry in Protein+ products
Barilla expands its product range in the United States and adds Cellentani to the high protein pasta brands. Cellentani are a type of pasta with a characteristic corkscrew shape: it takes its name, according to the story now credited, by the famous singer Adriano Celentano, "il molleggiato" (a bit like the shape of the product, in short, that looks like a spring) since the time of its first successes...
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EFA News - European Food Agency
EFA News - European Food Agency