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Purina launches Dogasnax and the first virtual pet food

An innovative collaboration is born between the world of entertainment and that of animal care

Purina, a leading pet-care company in Europe, announces the launch of Purina Dogasnax, the first virtual petfood brand, in collaboration with Dogamí Academy, the innovative dog racing gaming app, leader in the Web3 sector. A collaboration born in 2023 thanks first to the participation and then to the victory of Dogamí in Unleashed, the Purina Accelerator Lab program to support the most disruptive s...

lml - 42061
Milan, MI, Italy, 07/01/2024 13:38
EFA News - European Food Agency

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