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Blue Bottle Coffee: New Orleans Blend Is All The rage

Nestlé launches new instant cold coffee, meeting the trend of the youth market

The cold coffee category is growing rapidly, driven by younger generations who are increasingly embracing the category. Globally, about one in three cups consumed on the go is cold coffee. In light of this trend, Nestlé is expanding its cold coffee offerings with the launch of Blue Bottle Coffee’s New Orleans (Nola) Craft Instant Coffee Blend. This is the latest addition to Blue Bottle’s New Orleans-style cold...

lml - 44496

EFA News - European Food Agency
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