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Pubblicità in Italia, salgono gli investimenti

Nielsen, il settore ha chiuso a giugno in rialzo dell'1,8%: sale la distribuzione, in calo gli alimentari

Secondo i dati Ad Intel pubblicati da Nielsen il mercato pubblicitario italiano ha chiuso il mese di giugno 2026 con un calo dell'1,8%, portando la raccolta del periodo cumulato gennaio-giugno a -0,5%. L'andamento del primo semestre si attesta a -1,6% escludendo dalla raccolta web la stima Nielsen su search, social, classified (annunci sponsorizzati) e sui cosiddetti Over The Top (OTT), "Il mercato...

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Roma, RM, Italia, 07/31/2026 14:01
EFA News - European Food Agency

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