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Nestlé non perde il treno veg

Anticipa in Europa la vendita del suo Incredible Burger vegetale

Proprio nel giorno in cui Burger King ha annunciato il lancio sperimentale del Whopper vegan in 59 ristoranti a St. Louis, Nestlé ha fatto sapere che il suo Incredible Burger andrà in vendita questo mese nei supermercati europei col marchio Garden Gourmet, anticipando il lancio negli Stati Uniti, che avverrà a fine anno con una versione chiamata Awesome Burger (che sarà commercializzata col marchio Swe...

agu - 7187
Vevey, Svizzera, 04/02/2019 17:34
EFA News - European Food Agency

Ristorazione e ospitalitàMcDonald's, l'hamburger veg può aspettare

Nonostante il competitor abbia sviluppato un prodotto di successo con Impossible Foods

Silvia Lagnado, responsabile marketing globale di McDonald's, ha detto che la catena di ristoranti non ha intenzione di lanciare al momento un hamburger a base vegetale, sebbene abbia confermato che la... more

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