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The fifth “Sainsbury’s Brand Conference” in Italy

Interview with Judith Batchelar, Brand Manager at Sainsbury’s, and Natasha Linhart, CEO at Atlante.

The fifth “Sainsbury’s Brand Conference” was held on 26 of July in Bologna, organised by Atlante, an Italian company which has been operating for over 20 years in the large-scale food retail sector as strategic partner for Italian and foreign companies.

The partnership between Atlante and Sainsbury’s – the second supermarket group in the United Kingdom, which also includes the Argos and Habitat brands, with about 29 million customers per week – dates back to 2014; since then it has continued and become consolidated, to the extent of Atlante becoming the main operator in charge of researching and selecting, on behalf of Sainsbury’s, the best Italian food products to be exported and sold in its point of sale throughout the country.

This event provided an occasion to focus on the current scenario, characterised on the one hand by a challenging market for large-scale retail in the United Kingdom, and on the other by new requirements on the part of consumers, who are becoming increasingly attentive to sustainability and quality issues.

EFA News met Judith Batchelar, Brand Manager at Sainsbury’s, and Natasha Linhart, CEO at Atlante.

Watch the video

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