Italian Exhibitions sing talent and work from a country in silence because of Covid-19 crisis
A video launched by Aefi on the notes of "Casta Diva" by Bellini
From a country in silence, the Italian Fairs take off to sing Italian talent and work on the skies of the world. On the notes of "Casta Diva" by Bellini an allegorical "megaphone" over the big cities symbol of the world to try to start again with the pride of a people who have done and can do extraordinary things. This is the message of will and restart that AEFI, the Association of Italian Exhibitions and Fairs, wants to launch on May the 1st. A country that appears silent, immobile, waiting, but which is ready to rise and make itself heard to bring Italy to the world and the world to Italy again through the fairs.
A sector, the one of Trade Fairs, particularly affected by the Covid-19 crisis which forced the cancellation of many events, including world-class excellences such as Vinitaly or the Salone del Mobile. AEFI with the video "VOCE DAL CIELO" wants to express the strong will to become voice and vehicle of the Made in Italy excellences in the world and at the same time host reality, with the fairs that every year see the best of the planet gathering and exhibit in our country. The Italian Fairs, therefore, as a great megaphone of Italian talent and work in the world. The video is made by Facci & Pollini, with the creative direction of Riccardo Facci. "Casta Diva" is interpreted and recorded for the occasion by soprano Anna Sanachina.
Watch the video:
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