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Ferrero inaugurates the first Kinder Joy of moving Park in the world

At Vicolungo The Style Outlets, on the model of the successful format launched at Expo / Gallery

A recreational motor park for children aged 5 to 12 that covers an area of over 1,700 square meters. Children who experience it have the opportunity to acquire or improve a range of skills, while having fun, thanks to a "Facilitating Environment" created by 8 recreational-motor machines, developed by the Department of Industrial Engineering of the Federico II University of Naples.

"Kinder Joy of moving" is an important piece of the vast international social responsibility program of the Ferrero Group which currently involves 4.4 million children in 34 countries ": Bartolomeo Salomone , president of the Alba multinational, explained to the audience. (in full safety) in the square of The Style Outlets in Vicolungo for the inauguration of the spectacular new playground, better known as "recreational motor" as Professor Caterina Pesce of the Federico II industrial engineering department in Naples proudly states. "Because at the base - explains the teacher behind the Joy of moving method - there is a unique educational project: it starts from the game to bring children closer to movement and sport, aiming at a holistic, global vision at the center of which there is motor play. The method is in fact designed to involve all aspects of the growing person, synergistically developing their physical efficiency, motor coordination, cognitive functions and life skills in order to increase their autonomy and the ability to face the challenges of life. daily ".

If the mayor of Vicolungo, Marzia Vicenzi , recalled the genesis of the idea, triggered by a visit to a Spanish children's park created by Neinver (the company promoting the Vicolungo outlet), the president of the Region (and former councilor for sport) Alberto Cirio specified that “he has followed the development of the Joy of moving program since the very beginning. I am happy that today - thanks to that spirit of collaboration between public and private that our country so badly needs at a time like the present - it has become a unique park on the national scene, a source of pride for the territory ".

Born from the collaboration between the Municipality, Soremartec (Ferrero Group) and the owner of the Neptune outlet (joint venture between Nuveen Real Estate and Neinver, a leading European player in the outlet sector), the park is the gem that completes the expansion of the outlet completed just before lockdown. Carlos González , Managing Director of Neinver, explained that “this agreement is part of the strategic and development line of our centers. We work to guarantee not only an excellent commercial offer, but a unique experience for the over 4 million visitors we receive every year, including many families. We are confident that a park like the one created in collaboration with the Ferrero Group will also contribute to strengthening the positioning of Vicolungo The Style Outlets as a reference destination in the area ”.

Kinder Joy of moving Park is a recreational motor park for children aged 5 to 12 that develops near the main square of the outlet on an area of over 1,700 square meters. To date, the first permanent park in Italy and in the world of the Kinder program. "The format is similar to that created in the Ferrero pavilion at Expo Milano 2015", explains the president of Ferrero. "IS'   born to naturally bring children and families closer to physical activity and sport in a non-aggressive, but engaging and joyful way. An approach that looks to the future, to the development of children and their social personality, based on play and the joy of moving. And we would like to replicate it in other contexts ".

Children who experience it have the opportunity to acquire or improve a range of skills while having fun. Thanks to a "Facilitating Environment" created by 8 recreational and motor machines, developed by the Department of Industrial Engineering of the Federico II University of Naples, children are involved in stimulating and engaging experiences. In a colorful and joyful world, unique and innovative games have qualities, or 'affordances', that stimulate children to interact with them and develop the four fundamental pillars of the Joy of moving educational method: physical efficiency, motor coordination, cognitive functions and skills of life.

A path including a climb of over 5 meters with 4 walls and more climbing routes, to teach children the value of commitment; an area to practice surfing - yes, you read that right, and you go down like on the waves for about twenty meters - where you can understand the importance of control and stability; a free jump station to test one's courage, birds where even a little effort can be enough to make the wings move, a rotating mushroom for the most enterprising and many other attractions, hosted for the first time in Europe from an outlet.

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