High temperatures: ice cream consumption up by 10%
Italy loses its European leadership in the production of ice cream; Germany takes the podium
The high temperatures push Italians to a greater consumption of ice cream, to defend themselves from the sultry heat of this September 2020. A study by Coldiretti on the monitoring of high temperatures, highlighted a 10% increase in ice cream consumption compared to the same period of last year. In many Italian cities, the September days were sultry and with temperatures over 30 degrees; this would have influenced the purchasing behavior inherent in the world of ice cream.
The peninsula is home to 39,000 ice cream shops which produce an annual turnover of 2.8 billion euros. Italians have exceeded 6 kilos of ice cream per person per year. According to the Italian Agriculture Representative Association, the population would prefer artisanal ice cream in classic flavors, even if there is a slight increase for the "house specialties". Ice cream shops try to keep up with new food trends, creating products suitable for xenophiles, naturalists, or vegans.
The restrictions due to the pandemic and the closure of the borders would have affected ice cream sales in the summer of 2020. According to the analysis of the Association on Bankitalia data, in the months of July, August and September, Italian cities saw 16 million fewer foreign citizens than expected. A worrying situation if you consider that Italian ice cream shops employ 74 thousand people and use 220 million liters of milk, 64 million kilos of sugar, 21 million kilos of fresh fruit and 29 million kilos of other products during the year. . Lower production would mean a greater impact on suppliers and large companies.
According to the processing of Istat data carried out by Coldiretti, Italian ice cream production is 554 million liters per year. The nation has lost the European record of ice cream production, and has been overtaken by Germany which takes first place with 635 million liters, equal to 21% of the EU total.
EFA News - European Food Agency