New Nesquik based on oats, peas and cocoa
Nestlé launches the plant drink in Europe
Nestlé has launched a plant-based alternative to its Nesquik milk and chocolate drink in Europe. The vegan alternative is a combination of oats and peas and cocoa from a sustainable supply chain.
The launch in Europe comes after the recent entry of Nesquik GoodNes in the US in January, also based on oats and peas.
The new ready-to-drink drink (RTD) will have a different name depending on the market and will be distributed first in Spain, Portugal and Hungary, and later in other European countries. It is made from 100% natural ingredients, is lactose-free and certified by the Vegan Society. According to the company, the drink is less sugary than regular milk-based Nesquik.
Yasser AbdulMalak , Head of Dairy Products for Europe, Middle East and North Africa at Nestlé, said: “What better way to introduce more plant-based products into people's daily lives than by using well-loved brands like Nesquik? We are very proud of this new drink: it hits the mark with that familiar Nesquik cocoa taste. "
The new launch marks another step for the company towards expanding dairy alternatives, following the first proposal for children that arrived earlier this year, with the Ninho brand in Brazil. Nestlé currently offers a variety of plant-based beverages made from rice, oats, soy, coconut and almonds, including a vegan condensed carnation milk, a vegan Milo milk, and non-dairy Starbucks cream.
“More and more people are looking for tasty and nutritious plant options. This is why we are adding them to our range through some of our most trusted brands such as Nesquik, Milo and Ninho. There is much more to come, "said Mayank Trivedi , head of Nestlé's dairy strategic business unit. This week, the company also announced the inauguration of a new R&D acceleration program. at its center in Konolfingen, where start-ups, students and scientists can leverage the company's experience in the dairy and vegetable protein sectors to make innovative products for consumers.
EFA News - European Food Agency