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Report Nestlé / Nielsen certifies boom in Baci Perugina sales

Thanks to a collaboration with Nielsen, Nestlè has conducted a two-year marketing mix modeling (MMM) study, to measure the effectiveness of the promotional campaign and the impact of the means used in communication on the sales of Baci Perugina.From March 2018 to March 2020, the company, in order to increase sales of the product in large-scale distribution channels, created a series of video and static...

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EFA News - European Food Agency