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PepsiCo and Uefa, partnership until 2024 for the Champions League
SodaStream joins Pepsi, Lay's and Gatorad in the company's brand activations
PepsiCo today announced the extension of its partnership with the Uefa Champions League football elite for the 2021/22 and 2023/24 seasons. The partnership follows the company's recent announcement of its multi-year partnership with Uefa women's football until 2025. SodaStream joins the starting line-up of the Group's brands alongside the Pepsi brand, which also includes Pepsi Max, Lay's and Gatorade....
EFA News - European Food Agency