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Birra Moretti, new Italian's habits during lockdown

The sector brand that most represents familiarity (42%) and conviviality (41%)

The research conducted at the end of September by the Piepoli Institute for the Beer Observatory confirms that beer in Italy is consumed mainly in the company of the family (66%) and represents the drink of conviviality for one in two Italians. A bottle uncorked together represents, also given the historical period we are experiencing, a moment of pleasure and sharing. Even with a virtual toast, each...

hef - 15663
Udine, UD, Italia, 12/18/2020 14:14
EFA News - European Food Agency

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