Ferrarelle launches "champion of recycling", on the dedicated world day
Objective: to make future generations aware of the importance of recycling more than what is consumed
Initiative part of the project "At the recycling school: impact - 1"
Ferrarelle invites teachers and primary school children from all over Italy to take part in the project "A school for recycling: impact - 1", promoted with the aim of making future generations aware of the importance of recycling more than is consumed, to pursue the company's philosophy of an impact world-1. On the occasion of the World Recycling Day, starting from 18/02, the “Fuoriclasse del recycling” game will be available on the company website. On the computer screen will appear some of the most common waste that children will have to differentiate, selecting the correct container among organic, plastic, glass, undifferentiated and paper.
Among the “waste” there is also the Ferrarelle bottle in R-Pet 50% which, if recycled correctly, can take on new life, once again becoming a precious resource. Just like in the Presenzano plant, where every year Ferrarelle removes 20,000 tons of plastic from the environment, many more than it uses to produce bottles with recycled plastic. "Fuoriclasse del recycling" is only the first of the digital games that the company will launch in the coming weeks as part of the broader project "A school of recycling: impact - 1", which started last February and today sees the participation of over 1,000 primary schools. A totally free initiative, designed to offer educational ideas, quizzes and digital games to do in class, in Dad or in the family, which also sees the involvement of Me contro Te, the idol couple of the little ones who have chosen to promote themselves with Ferrarelle of the message "Impact -1!" (see EFA News article of 3-2-21).
EFA News - European Food Agency