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In Cibus an area for the Horeca

Agreement signed between Fiere di Parma and Dolcitalia

The 20th edition of Cibus, scheduled from 31 August to 3 September 2021 in Parma, also includes a new format dedicated to the world of the Horeca distribution channel and therefore bars, restaurants, hotels and the like, with a dedicated exhibition area. In fact, the agreement that marks the birth of the partnership between Cibus (International Food Exhibition) and Dolcitalia, a service company for the world of food, confectionery, impulse and beverage distribution has been signed. The new project, called “Ho.Re.Ca.The Hub”, was designed to promote and support the positive relations between the industry and the world of food, confectionery, impulse and beverage distribution.

An impactful scenography will characterize the Bar / Lounge within the area, thanks to the setting up of a partner for the “ The Hub” project. The space will present new insights in terms of equipment, service and innovations for the out-of-home channel and will be a venue for business meetings. “Cibus is the event that represents the excellence of Made in Italy in the agri-food sector", declared Stefano Raffaglio, general manager of Dolcitalia, "and we are pleased to be able to give our contribution within this important event. When everyone has a great desire to return to a better life, we want to represent one of the sectors most affected by the health emergency with the aim of finding new synergies to redesign its paradigms”.

"Cibus today signed a framework agreement with Dolcitalia, one of the most important service companies for the distribution of food and beverage, which will bring the leaders in confectionery distribution in the normal trade channel to Parma", underlined Riccardo Caravita, Cibus and Food Brand Manager. "An agreement that will contribute to giving new business opportunities to the entire Cibus community, representing the first step of an ambitious project reserved for the Horeca and Food Service sector that will complete the already rich assortment of the event, allowing wholesalers, Italian and foreign distributors and buyers to meet the best of the food industry dedicated to the Horeca sector at the next Cibus 2021".

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EFA News - European Food Agency