VéGé teams up with Glovo in Italy: shopping at home in 40 minutes
Santambrogio: "Important piece in the multi touch point strategy"
Shopping delivered to your home in 40 minutes throughout Italy: this is the additional service that VéGé offers makes it available to consumers by virtue of the nationwide partnership signed with Glovo. The exclusive agreement concerns Glovo's Quick-Commerce service (rapid delivery of groceries and other products of daily use) and will involve the entire VéGé sales network, which to date includes 33 companies present throughout the country, with over 3,400 points of sale. The agreement will guarantee a fast home delivery service 7 days a week in 40 minutes from the order placed online, during the opening hours of the points of sale.
VéGé is historically the first Modern Distribution Group born in Italy and with Glovo the offer of services implemented by the group is further enriched to improve the customer's shopping experience. The companies associated with the Group, in fact, have already integrated home delivery and click and collect options on purchases made on their e-commerce platforms.
According to Giorgio Santambrogio, CEO of the VéGé Group, “the agreement reached with Glovo in rapid delivery is an important step in the multi touch point strategy, which we have been pursuing for some time. This collaboration, in fact, allows us to transfer to the member companies an additional digital channel of great impact to cultivate the fiduciary relationship between their points of sale and customers, consolidating their role of concrete and proactive reference in the choices and in the daily buying experiences. The VéGé vision is very clear and consists in becoming a leader also in omnichannel, while continuing to charm and pamper our customers also with digital marketing programs in the points of sale, such as proximity and geofencing".
Elisa Pagliarani, General Manager Glovo Italy was also satisfied: “Glovo was born as a multi-category delivery platform, with the aim of allowing consumers to receive any product at home. This characteristic of ours has allowed us in 2020 to become a reference point for services such as spending, which recorded a growth of 400%. A trend that will continue even after the pandemic, because it responds to the new habits of consumers who want convenience and immediacy. This is why we have invested in Quick Commerce with services that allow you to have everything at your fingertips not within days, but in less than an hour. The goal is to make a great variety of products from the shops in the city accessible in a very short time, supporting the local economy. The partnership with the VéGé Group goes precisely in this direction, because the proximity supermarkets are central in ensuring the right capillarity".
EFA News - European Food Agency