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Editor in chief:
CLARA MOSCHINI

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Elektra's digital breakthrough

New "social-commerce" platform for the Italian coffee machine brand

Elektra, a historic company known for its espresso coffee machines, is renewed. A path of innovation and change, which began two years ago, with the entry of Elektra into the Vea group, led to the launch of elektracoffee.com. An integrated digital communication platform where information on products and the company coexist as well as a special section dedicated to the coffee community. In addition,...

hef - 18212

EFA News - European Food Agency
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