Burger King has chosen Parmigiano Reggiano as the distinctive ingredient of its new The Parmigiano Reggiano Burger. The sandwich, which will enrich the Italian Kings series dedicated to territorial excellence, will consist of brioche bun with a Parmigiano Reggiano Dop mayonnaise, rocket, fresh fried onions, Parmigiano Reggiano Dop flakes and a new gourmet meat patty. In 2020, Burger King plans to make Italians taste 1.5 million of its new Italian Kings sandwiches which, together with The Parmigiano Reggiano Burger, will also see The 'Nduja Burger debut with Spilinga's' Nduja. To achieve these quantities, the chain plans to purchase more than 20 tons of Parmigiano Reggiano Dop, or about 500 whole wheels weighing 40 kilograms each.

The seasoning chosen to garnish The Parmigiano Reggiano Burger is the 12-month “Delicate”, particularly appreciated by young people. A starting point that can also lead to other recipes in a development plan that will fully satisfy the preference of all generations and palates with the 24 months "Armonico", the 30 months "Aromatic", the 36 months "Intense" until the long seasoning.

“We are proud that Burger King has chosen Parmigiano Reggiano," says Nicola Bertinelli , president of the Consortium. "This new sandwich proves once again that the key to Parmigiano Reggiano's success is its versatility: it is used in the kitchen, not only for the classic 'sprinkling' on first courses, but also to give a touch of character to vegetables, fish and from today also to the famous Burger King sandwiches. It represents the ideal synthesis between Italian agri-food excellence and the American gastronomic tradition". “We are thrilled to present this new proposal on our menu, thus offering Italian customers an ever wider choice based also on products of absolute excellence, typical of the culinary tradition of our country such as Parmigiano Reggiano Dop and Nduja. With these new recipes we intend to act as a vehicle for these excellences, reaching 1.5 million Italians this year, especially young people and throughout Italy", said Alessandro Lazzaroni, general manager of Burger King Restaurants Italy.