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400 small Italian wineries open abroad with online

Tannico and Agenzia Ice support the made in Italy companies

Tannico, an online wine shop, has signed an agreement with the Ice Agency for the promotion abroad and the internationalization of Italian companies, headed by the Ministry of Foreign Affairs and International Cooperation. A partnership that will allow 400 small Italian wineries to access WinePlatform, the Tannico platform that supports wineries in online sales with home delivery in over 20 countries in the world.

The Ice Agency will also implement an intense promotional activity aimed at personalized and targeted Digital Marketing actions aimed at the foreign public, for the benefit of the 400 small or medium-sized wineries selected and admitted at subsidized costs, and of the companies already present on the platform, which will enjoy additional digital traffic. Tannico, through the WinePlatform platform launched in 2017, will support each winery selected from a technological and logistical point of view. On the one hand, it will do so by creating a dedicated e-shop through which you can sell your products; on the other hand, support will take place by managing all orders received on the platform from the receipt of secure payments to the consequent picking, packing and shipping operations, from the handling of export and excise duties to the Customer Care service.

“I am proud to see how our WinePlatform platform, already used by hundreds of wineries, will be able to help many other small Italian winemakers to open up to e-commerce in foreign markets”, said Marco Magnocavallo, CEO of the online wine shop. "The support of the Ice, in addition to contributing to this path initiated by WinePlatform, will also allow us to push more decisively towards the opening of 18 new foreign markets". "The markets are restarting with an accelerated transition to digital and consumption habits are increasingly moving towards e-commerce", underlined Ice President Carlo Ferro. "This is particularly significant for the wine sector where e-commerce has mitigated the impact on the demand of the Horeca channels due to the pandemic emergency".

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EFA News - European Food Agency