Sanpellegrino, exploits in Russia and China
Global turnover of 893 million (-8.1%) in the year of the pandemic
Marini (ad): "The data for the first months of 2021 outline a positive trend: all the conditions are in place and we are confident of continuing to grow".
Turnover of 893 million euros for Sanpellegrino, Nestlé's battleship in the mineral water and non-alcoholic drinks sector, with more than 3.5 billion bottles produced in 2020. A result that saw a decline of only 8.1% in value of turnover, despite the collapse of away from home due to the Covid-19 pandemic and the consequent closures imposed on the sector, a decline partially offset by the growth of e-commerce. The S.Pellegrino and Acqua Panna brands are held on the foreign market which represents 64% of the company's overall turnover. Specifically, the Sanpellegrino brand (water + soft drinks) closed 2020 with turnover in line with 2019, the year in which growth stood at 6.3%.
In 2020, the turnover of Sanpellegrino linked to exports amounted to 573 million euros, recording a slight decrease of 2.8% compared to the previous year, against the double-digit growth that had occurred in 2019. Despite the repercussions of the out-of-home Covid-19 pandemic, Sanpellegrino achieved better performance on international markets than that of the entire mineral water sector which, according to Nomisma's "Mineral Water Monitor" Observatory, has suffered a setback 11% (in value) in cross-border sales.
Sanpellegrino exports grew mainly in the United States, the Group's largest market, driven by S.Pellegrino mineral water (+ 8.6%) and soft drinks (+ 13.7%), in Russia where the two brands have recorded an overall + 27.7% and in China where the uncertainty linked to the virus has decreased and there has been an 80% increase in Acqua Panna sales.
To these data are added those achieved on the Italian market in which the company has generated a turnover of 320 million euros. Although an important slice of Sanpellegrino's business is linked to the out of home, heavily affected by the effects of the pandemic (-38%, according to Tradelab and Formind calculations), the group saw a decline of 16%, partially offset by the stability of the retail channel and the increase in e-commerce (+ 36%). Consumers also confirmed their appreciation for brands such as Levissima, which grew in market share and recorded a volume increase of 1%, and for S.Pellegrino and Acqua Panna, which saw a volume increase of 3%.
“I am proud of how the people of the Sanpellegrino Group have achieved important results also in 2020, containing the negative impact of the pandemic on the business and showing great closeness and support to customers, especially in the HoReCa sector heavily affected by the Pandemic. - declared Stefano Marini, Chief Executive Officer of the Sanpellegrino Group - The 2020 results were in fact influenced, especially in Italy, by the contraction of the ho.re.ca. linked to the drop in consumption, during the lockdown imposed by the Covid-19 emergency. Sales on international markets, on the other hand, held up, driven by the appreciation of our products, synonymous with the excellence of Made in Italy and the Italian lifestyle on tables all over the world. Essenza, the new line of flavored waters, which achieved 80% of global sales on the American market, was also particularly popular in the United States. The data for the first months of 2021 outline a positive trend: all the conditions are in place and we are confident of continuing to grow”.
EFA News - European Food Agency