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Barilla celebrates 145 years

Among the initiatives, also the reopening of the old shop in Parma

In 2022 Barilla celebrates its 145th anniversary and prepares for the celebration with various innovations, starting with the new image of the brand, which is rooted in the positioning of “A Gesture of Love”, focusing more and more on the emotional value of pasta. And so, after 25 years, Barilla is launching a new logo characterized by a more intense red and redesigned with the new oval that loses its...

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EFA News - European Food Agency