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Gfk and NielsenIQ, merger completed

Born a $4B consumer intelligence giant with more than 30,000 customers in more than 100 countries

GfK and NielsenIQ complete their merger. They officially announced this yesterday, speaking of the completion of their "strategic union" intended to create a global entity in the consumer intelligence industry with 4 billion in revenue and more than 30 thousand customers in more than 100 countries worldwide. The transaction, a joint statement specified, "unites two industry leaders, consolidating their...

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