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Private label: 8.5 billion typical local products sold in large-scale retail trade

In Italy Mdd goods cover 31.5% of the consumer goods turnover, up from 28.3% in 2019

Almost 30% (27.2%) of the turnover of typical local Italian products, equal to 8.5 billion euros, is generated directly by Modern Distribution through distributor brands. The report “Private Label and Made in Italy: the role of Modern Distribution”, created by The European House - Ambrosetti for ADM - Associazione Distribuzione Moderna, and presented at the inaugural conference of Marca by BolognaFiere 202...

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Bologna, BO, Italy, 01/16/2024 11:25
EFA News - European Food Agency

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