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Coca Cola experiments in the UK Sprite without labels

Instead of the traditional "label" a embossed logo on the front and behind the laser nutrition information

Coca-Cola experiments in Britain bottles of Sprite without a label. The pilot project starts this month and involves the temporary removal of labels from on-the-go bottles of Sprite and Sprite Zero. The project, which is part of a limited trial of "label-free" packaging, provides that traditional "label" bottles are replaced by a logo embossed on the front of the package: The laser-engraved nutrition...

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EFA News - European Food Agency