Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Italian Capitan Findus, sticks never go out of style

Exclusive interview with Renato Roca, Country Manager Findus Italy

Eight out of 10 Italians consider them an inimitable legend, a passion that cuts across every generation. From young people from GenZ to Millennials, as well as families with children and those with teenagers: we are talking about fish fingers branded BirdsEyes in UK (in Italian "Bastoncini", by Capitan Findus), to which Findus wanted to dedicate a celebratory moment in Milan and an investigation into...

lml - 39014
Milan, MI, Italy, 03/13/2024 14:18
EFA News - European Food Agency

Similar

VideoRisks in the agri-food sector: how to manage them?

Some of the protagonists of the dss+ symposium speak: Mirone (Barilla), Bulgarelli (Lactalis), Marino (dss+)

A 360-degree risk analysis in the agri-food sector: this is the summary of the conference organized in Bologna on March 3, 2026 by dss+ on "Risk Management in the Agri-Food Sector" (see EFA News article).Managers... more

VideoAlfaproind: vegan substitutes for alfalfa

Exclusively for EFA News, the protagonists of the protein flour extraction project

Alfaproind is an innovative project aimed at enhancing the value of plant proteins for a much broader range of uses than traditional methods: by extracting protein flours from fresh alfalfa, it is possible... more

VideoPink Lady apple: the new European campaign

Exclusive interview with Cédric Modica Amore, Pink Lady Europe's MD Mktg & Communications

Pink Lady apple opens a new chapter in its history with the global communications platform "So crunchy, so juicy, so cool," launched in 11 European countries. The new campaign marks a significant evolution:... more