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Bayer celebrates 125 years in Italy

Corporate campaign launched to express "strong concept of Italianness"

The 19th century had not yet ended when Bayer landed in Italy: since then the marriage between the historic multinational and our country has been among the strongest.“We wanted to dedicate our 2024 corporate campaign to this historic anniversary, which aims to immediately unite Bayer with the local territory, thus expressing a strong concept of Italianness,” explains Fabio Minoli , Director of Ext...

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Milan, MI, Italy, 09/20/2024 07:13
EFA News - European Food Agency

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