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Peroni and Nastro Azzurro become brands of historical interest

Sannella: "It gives further historical, cultural and social value to what we have done in over 175 years of history"

Birra Peroni has entered the Italian "Register of historic brands of national interest": in addition to the company as a whole, its two brands, Peroni and Peroni Nastro Azzurro, have also officially become "Historical brands of national interest". The special register of the Ministry of Business and Made in Italy, created in 2019, protects the industrial property of historic companies and Italian...

red - 45107
Roma, RM, Italia, 10/28/2024 17:20
EFA News - European Food Agency

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