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McDonald’s to buy Israeli digital startup Dynamic Yield

The Company will pay more than $300M, according to WSJ

McDonald's agrees to acquire Israeli personalization and decision logic technology company Dynamic Yield, which MCD says will make it one of the first companies to integrate decision technology into the customer point of sale at a brick and mortar location. MCD does not provide financial details but WSJ reports the company will pay more than $300M for the closely held firm in its first acquisition...

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