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Consumatori: in store per l'offerta di gamma, non per il prezzo

La ricerca cross-country di IRI prende in esame i ‘perché’ che motivano gli shopper europei

Per il 60% l'offerta di gamma è la ragione principale per la scelta del negozio, mentre il prezzo è la chiave per gli sconti e gli acquisti online

mtm - 1089
Bracknell, Regno Unito, 10/30/2017 17:14
EFA News - European Food Agency

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