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Fabien Simon, new CEO of Jde Peet's

We aim to gain market share in the global coffee and tea supply chain

Jde Peet's, born from the merger between Jacobs Douwe Egberts and Peet's Coffee, has appointed the former CFO of Jde Fabien Simon as the new CEO, starting from 7 September.
Simon, who held the position of director of Jde Peet, was also chief financial officer at Jacob Douwe Egberts from August 2014 to January 2019, during which time he refined his merger and acquisition strategy for the two companies. He also led the company's listing on the Euronext Amsterdam Stock Exchange in May 2020, earning € 2.58 billion in Europe's largest IPO of the year. Most recently, Simon worked as a partner and CFO at Jab Holdings.

“Nobody knows the responsibilities of this role better than Fabien. Fabien not only led Jde Peet's IPO, but also oversaw the creation of Jde itself and its transformation into a coffee and tea powerhouse, "said Olivier Goudet , president of Jde Peet's and CEO and partner of Jab .

Simon is the successor to Casey Keller, who previously headed Peet's Coffee.
Goudet added: “On behalf of the board, I would like to thank Casey for his contribution to this organization. Casey joined Peet's Coffee as CEO in 2018, which under his leadership has had strong growth and record earnings. He then took the helm of Jde Peet's showing remarkable leadership and excellent results in an extraordinary operating environment. "

Prior to JDE, Simon worked at Mars for 13 years, in various financial leadership roles and spent eight years at Valeo, also in various roles here, such as CFO.
"It is a privilege to lead this company into its next phase of growth, which will build on our portfolio of brands, products and channels to meet the needs of our customers and capitalize on the myriad of opportunities in order to gain market share in the coffee supply chain. and tea globally, "commented Simon.

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EFA News - European Food Agency
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