KellyDeli Launches Fundraiser To Support "Action Against Hunger"
Sushi protagonist in the Instagram campaign #passitwiththechops
Tomorrow, Friday 16 October, the KellyDeli campaign, the company that owns the Sushi Daily brand, will start raising funds to support Action Against Hunger, an international humanitarian organization that fights child malnutrition. The partnership will engage KellyDeli's customers and employees globally in the fight against child malnutrition and in the commitment to UN Sustainable Development Goal 2, "zero hunger". The start of the campaign coincides specifically with the "World Food Day" set up by the FAO on the anniversary of its foundation.
The Instagram initiative called #passitwiththechop will be active until October 30th, supported by videos made by influencers who will pass the Sushi Daily products through the use of chopsticks. The followers of the @sushidailyitalia page will also be asked to comment on the video with the name of their favorite products, while tagging the friends they would like to 'Pass the Sushi'. For each comment received below the video, the company will donate 1 Euro to Action Against Hunger. Among the comments, a consumer will be selected who will have the opportunity to taste the products for free for a month.
Celine Remember, KellyDeli's corporate responsibility manager, said: “Action Against Hunger works hard to support the most vulnerable people around the world. These are families living in refugee camps and communities fighting every day for access to basic food and medical care that the coronavirus has made even more inaccessible. We think it's time for us to play an important role in supporting the cause and helping all the people who, now more than ever, need help. Each of us is involved, starting with founder Kelly Choi who will share a video on Sushi Daily's Instagram page, explaining how to prepare perfect veggie rolls, using what is available in the fridge and pantry ".
EFA News - European Food Agency