Poland: agreement between Auchan Retail Polska and BP
At BP petrol stations, Auchan stores with products including food, organic and vegan
Auchan Retail Polska and the BP petrol station chain have announced the start of a strategic cooperation on the Polish market, whereby BP stations will open stores in a new convenience shop-like format under the Easy Auchan brand. The offer in these stores will include products including fresh and fast food, for the home, organic and vegan. Out of 1900 products available, 320 will be Auchan own brand.
It should be emphasized that the Easy Auchan stores will be open, as well as the BP service stations, 24 hours a day, 7 days a week. This is particularly important considering that from 1 January 2020 Poland will be closed on Sundays (except for 7 Sundays in one year) for all points of sale, food and non-food. However, this measure does not concern service stations.
The brand network operates in Poland with an omnichannel format: hypermarkets and supermarkets under its own brand, neighborhood shops under the Moje Auchan brand, and the Auchan Direct e-commerce platform. The first pilot store has already been inaugurated on November 19th at the BP Reduta station in Warsaw. The opening of two other stores is scheduled for this month of December.
"The collaboration with BP is a significant moment in the development of our network. The convenience segment is a promising sales channel in which we want to be present with our complete offer. Auchan is a multi-channel player, but at the same time we place a strong focus on omnichannel business, combining various shopping channels and customer experiences. We follow trends on an ongoing basis, and focus on changes in consumer attitudes. Partnering with BP allows us to adapt our sales formats to respond effectively and in customer needs in advance", said Gerard Gallet, general manager of Auchan in Poland.
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