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Ferrero pilot project with Loop and Carrefour in Paris

To develop the new jar of Nutella, the first of its kind, which meets all the necessary criteria for reuse

The Nutella brand starts a collaboration with Loop, a platform committed to reuse, and Carrefour, for a pilot project in Paris. Thanks to this initiative, shoppers will be able to purchase a specially designed reusable jar of Nutella from 10 pilot stores and on the Carrefour website, leaving a cash sum. Carrefour will then collect the empty cans for washing and reuse. Ferrero's in-house design team...

hef - 15591

EFA News - European Food Agency
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