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Princes asks Apulian children to draw Christmas

"Bimbi in Princes-Christmas Edition", contest to bring the little ones closer to their parents' work

A Santa Claus with a mask that smiles with his eyes, the elves spaced out preparing the packages of Pia tomato, the Three Wise Men who bring the Apulian tomato as a gift to the Child Jesus and many images of nativity scenes and Christmas trees. Tradition and creativity to tell a different but equally important Christmas that saw the Apulian children, of the employees of Princes Industrie Alimentari, commit themselves by giving vent to their creativity to show the older ones how Christmas is seen with their eyes.

Apulian children between the ages of 3 and 14 participated in “Bimbi in Princes-Christmas Edition: Contest Draw your Christmas”. The event, for the virtual occasion, was organized to celebrate the arrival of the Christmas period together with all the employees and their children. Through the drawings that the company has asked to create, photograph and send via e-mail, the children have shown how loved ones and family are the most important elements even in these very special moments, knowing how to go beyond the difficulties of the pandemic. with simplicity and intuition. Among the many drawings received, those by Leandra and Claudio were selected as the most representative; Pia has chosen to give them two tablets that will be useful in the training course as well as for distance learning (Dad).

The company wanted to renew the “Bimbi in Princes” initiative to bring the little ones closer to their parents' work. A virtual edition that saw everyone dressed in red to celebrate Christmas and make a confident appointment for next year.

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EFA News - European Food Agency
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