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Valsoia will distribute Oreo O's cereals in Italy

The partnership between the Bolognese company and Weetabix is strengthened

A coup at the end of the year for Valsoia which has finalized an agreement, effective from 1 January 2021, with Weetabix Ltd, an English company controlled by Post Consumer Brands LLC, for the exclusive distribution in Italy of OREO brand breakfast cereals O's, the production and marketing of which has been licensed to Weetabix Ltd by Mondelez International (owner of the brand). In this way the collaboration...

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EFA News - European Food Agency