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Caffè Segafredo celebrates a new opening in Saudi Arabia

5th coffee shop inaugurated in Al Khobar

Segafredo Zanetti Espresso begins the new year with the opening of a café in Al Khobar, Saudi Arabia, which marks the fifth inauguration in the city and the fifteenth in the country. "Segafredo has embarked on an exciting journey to Saudi Arabia and is proud to have reached this new milestone", said the company in a statement.
The café is located inside the elegant Venezia Mall and is managed by Ajar Group, the company's longtime partner. "Its large seating area located in the main hall of the mall is easily recognizable and offers the perfect place to relax for a break in a comfortable environment with the excellence of the Italian coffee tradition", explains a press release.

The first Italian coffee brand to implement a franchising project in the foreign public administration sector, Segafredo Zanetti Espresso is an ambassador of true espresso culture in the world, thanks to its dense network of cafes in various countries.

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EFA News - European Food Agency
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