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Sustainability, Vog partner of Sustainapple

The project is the result of three years of strategic work

The activity of the sustainapple project is condensed into three main areas of action: “The South Tyrolean apple as a winning model known in the world”, “We feed people with healthy food” and “Nature as a partner”.

Three areas of action and a binding time schedule to effectively and consistently follow the direction of sustainability. At the end of a process that lasted several years, South Tyrolean fruit growing has developed a strategic concept called sustainapple. The project involved the Vog Consortium together with numerous organizations in the fruit sector of Alto Adige - Südtirol. "The search for a balance between ecology and economy, innovation and tradition, economic and social sustainability, has always been at the center of our efforts", said Georg Kössler, president of Vog and of the Consortium Mela Alto Adige, in presenting the strategy that availed itself of the advice of Alfred Strigl and Sylvia Brenzel. The activity of the sustainapple project is condensed into three main areas of action: “The South Tyrolean apple as a winning model known in the world”, “We feed people with healthy food” and “Nature as a partner”. These areas are in turn divided into subsectors which envisage action plans intended to be implemented with a precise time schedule. A toolbox, a real toolbox made of wood, has been distributed to all operators in the sector and will contain all the most important information to know about the current situation of South Tyrolean fruit growing in terms of sustainability, all measures to be jointly implemented in the coming years, information material on the various sectors as well as working documents such as the sustainability self-test. “This is a project that highlights the path taken by the South Tyrolean apple world for some time along the path of sustainability”, comments Walter Pardatscher , general manager of Vog. “It is a useful tool that shows the way forward. For some time now, our Consortium has put the concept of sustainability at the center of its action, as a guide for our decisions. All apples are grown either in integrated production or in organic farming. 47% of the electricity used to store apples is self-produced by the cooperatives and comes from photovoltaic systems".

hef - 16220

EFA News - European Food Agency
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