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Brunello di Montalcino, sales well thanks to 2015 and 2016 vintages

+ 12% the Brunello strips delivered in 2020

"Considering the current situation - said the president of the Brunello di Montalcino wine consortium, Fabrizio Bindocci - the general result is absolutely positive, even if in normal conditions the growth would have been at least double".

There are approximately 9 million Docg labels delivered in 2020 by the Consortium for as many bottles of Brunello di Montalcino ready for sale. The figure recorded by Valoritalia is higher (+ 12.2%) than the bottles placed on the market in 2019 and the average of the last 5 years (+ 4.3%).
The 2015 vintage was the protagonist, judged extraordinary by international critics and the subject of a boom in orders from all over the world even before its debut on the shelves.
In its first sales season (the Riserva is on sale this year), the 2015 vintage has already done better than the previous two thousandths, respectively by + 53% of + 32%.
Excellent news also from another predestined one - the 2016 vintage - for which 2.7 million DOCG marks were requested between November and December for as many bottles ready to be distributed around the world.
“Considering the current economic situation - said the president of the Consorzio del vino Brunello di Montalcino, Fabrizio Bindocci - the general result is absolutely positive, even if in normal conditions the growth would have been at least double. We were lucky enough to face the most difficult period with the 2 best consecutive vintages in history as allies, and if 2015 allowed us to defend ourselves in the best way, 2016 has all the credentials to consolidate the Brunello brand among the greatest wines in the world".
The health emergency, observes the Consortium, has certainly limited but not stopped a growth that would have been even more marked without the drop in requests in the months of May and December. The deliveries of labels for Rosso di Montalcino were stable in 2020 (-1%, at over 4.1 million bottles). The Consortium for the protection of Brunello di Montalcino wine brings together 212 members (representing 98.2% of the Brunello production), for a protection that extends over a vineyard of over 4,300 hectares in the district of the Municipality of Montalcino.
Of these, 3,150 are registered in Doc and Docg (2,100 in Brunello, quota since 1997, 500 in Rosso di Montalcino, 50 in Moscadello, 480 in Sant'Antimo).

hef - 16376

EFA News - European Food Agency
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