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Digital campaigns push Brunello to USA and Canada
End-of-year sales quadrupled in the USA, revenues in Ontario (+ 60.5%)
Almost 18 thousand bottles of Brunello (+ 300% on 2019) sold in the US between September and November 2020 on the Wine.com platform alone and a growth of 60.5% in value in the sales of LCBO, the Canadian monopoly of Ontario, between October and early January compared to the same period of the previous year. These are the results of the pre-Christmas digital campaigns of the Brunello di Montalcino wine...
EFA News - European Food Agency