The pandemic increases the sale of frozen food at home
Bofrost: turnover 313 million in 2020-21, + 31.9%
Bofrost Italia SpA, an Italian company engaged in home sales of frozen foods, closed its 2020-21 financial statements at the end of February with a turnover of 313 million euros and a growth of + 31.9% compared to the previous year. The very strong increase in the demand for food shopping at home, also due to the pandemic, has led the company from San Vito al Tagliamento (Pn) to increase its turnover in all channels: traditional, telemarketing and internet, the latter protagonist of a record growth (+ 700%). "The emergency that began in March 2020 saw us committed to providing families with an essential service, which we guaranteed continuously and in complete safety, even in the most difficult moments, thanks to an unprecedented effort that involved every single employee and collaborator", declares the managing director of Bofrost Italia Gianluca Tesolin. Starting from the summer, the company has also hired 180 new employees and 200 collaborators to strengthen its sales network throughout Italy.
The extraordinary situation of the last few months has led Bofrost to face difficulties of an unprecedented scale related to the supply chain and logistics. "At the end of March we saw the pieces sold reach 225 thousand per day, against 150 thousand on an ordinary day. Having solved the initial critical issues, the choice was to invest in the long term to equip ourselves with a structure suitable for responding to a demand for home shopping that has now become firmly in the habits of Italians". For this reason, Bofrost is adapting its fleet of vehicles and branches (about fifty throughout the country) to deliver, in addition to frozen food, also fresh products at room temperature, which will be increasingly present in the company's catalog. The company's strategies focus on research and development of new products, always offering new services to customers (including electronic payments and meal vouchers, blockchain for tracking the supply chain, apps for mobile devices) and continuous expansion of the product catalog, with particular attention to the proposals that enhance the Italian suppliers and the food excellence of our country.
"The engine of our success is the people. To support our staff, called to work in difficult conditions this year, we have disbursed more than 6 million euros in performance bonuses, bonuses and corporate welfare measures", explains Tesolin. Solutions were also applied to make the work of all staff increasingly agile and paperless, in particular tools dedicated to the sales force for digital order management. Finally, Bofrost is committed to bringing concrete help to the communities where it is present. "We have done and will always do our part in supporting those in difficulty. Between April and May we collected 350 thousand euros in donations for hospitals throughout Italy and donated 1.5 million euros in discount vouchers for healthcare personnel. renewed our commitment to scientific research in the health sector with a donation of 310 thousand euros to the Telethon foundation".
EFA News - European Food Agency