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Campbell sells the Plum Organics baby food brand to Sun-Maid

The transaction is expected to close in the spring of 2021

Campbell Soup Company will sell organic baby food and baby snack brand Plum Organics to Sun-Maid Growers of California for an undisclosed sum. Upon termination of the deal, Plum Organics will join Sun-Maid's portfolio of fruit snacks, peanut butter chocolate, yoghurt-coated raisins and dried organic mango. Founded in 2007, Plum Organics offers a diverse portfolio of organic foods and snacks to meet the nutritional needs of babies and toddlers. All products are certified organic and non-GMO. The US brand was acquired by Campbell in 2013, however the divestiture is part of Campbell's restructuring to focus on growing production of soups, sauces and beverages, which have been particularly successful over the past year (see EFA News article from 09-12-20 ).

"Our aim is to help moms find the best foods that taste great and that kids like. Adding Plum to our innovative product line offers even more choices for them and their family", said Harry Overly, CEO and president of Sun-Maid Growers of California. “Plum is a natural fit for the Sun-Maid family given our experience, leadership and rapid growth in the healthy snacking business, and our strong emotional bond with families. We are committed to carrying out Plum's mission of serving children better and better food from the first bite", he added.

Chris Foley, president of Campbell's food and beverage unit, said, "The sale of the Plum Organics baby food brand is part of our ongoing strategic process to focus even more attention on growth in core business categories. division of soups, sauces and drinks". The transaction is expected to close in the spring of 2021.

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EFA News - European Food Agency