Brunello di Montalcino: 1Q record
The super vintage 2016 makes requests fly
A record start to the year for the sales of Brunello di Montalcino. The 2015 reserve and especially the 2016 super vintage, in fact, make deliveries of State bands for ready-to-sell bottles fly, pulverizing the previous records. Overall, the first quarter of 2021 closed with an increase of 37% compared to last year and + 23% on the average of the last 10 years. In particular, after a first two months of + 19% on the same period (Covid free) last year, the month of March was by far the best of the decade, with + 92% on the average recorded from 2011 to today.
"It is not rhetoric to say that our last two vintages, among the best ever in terms of quality, are proving to be even stronger than the tragedy we are experiencing", said Fabrizio Bindocci, president of the Brunello di Montalcino wine consortium. " The numbers show that last year the bottles placed on the market were 12% more than the previous year, and now, after the successes of the international critics, we are dealing with a new vintage that from mid-November to today is record deliveries of over 5.2 million bottles, which is equivalent to almost half of the entire new production on the market in 2021”.
According to the Brunello di Montalcino wine consortium, the foreign export markets of the DOCG are in particular growing strongly, starting from the historic US demand which is reopening its catering. A fundamental role was played by international critics, who prepared the ground and created the expectation for a product that, commercially speaking, represents a "must have" for collectors, enthusiasts and American haute cuisine and everything the world.
EFA News - European Food Agency