Ferrero, a new challenge in ice cream
In the large-scale distribution segment, which in Italy is worth 1.2 billion euros
Sticks with Ferrero Rocher and Estathé flavored popsicles will be produced in Spain.
The Ferrero group today announced its entry into Italy in the packaged ice cream market, which will be distributed in large-scale distribution. The goal is to become an important player in the world of packaged ice cream in the distribution segment, the third largest in the packaged confectionery category. A market that in Italy is worth a total of 1.9 billion euros. In large-scale distribution, 60% of the total packaged ice cream sold in our country is distributed, equal to a value of 1.2 billion euros. Ferrero ice creams will also be launched in France, Germany, Austria and Spain.
Ferrero's strategy for launching in Italy focuses on two product categories: sticks, with Ferrero Rocher, in the Classic and Dark versions, Raffaello, and popsicles with Estathé Ice in lemon and peach flavors: five distinctive recipes which, over the course of the in April , they will be present in all large-scale distribution channels.
The development of Ferrero ice creams and ice lollies has been further strengthened thanks to the synergies with Ice Cream Factory Comaker (ICFC), a globally leading Spanish company specialized in the development and production of ice cream products, with more than fifty-five years of experience, of which the Ferrero Group acquired control in 2019. Ferrero ice creams will be produced in the Alzira plant, in the province of Valencia which, thanks to the setting up of a totally new line, is characterized by innovative systems and a high degree of automation. Not only that: a new factory was also built - close to the existing one - completely dedicated to covering chocolate for the sticks, so as to guarantee the unique taste and crunchiness in the world, distinctive features of Ferrero products.
EFA News - European Food Agency