Balsamic vinegar of Modena IGP passes the 2020 test
Global production of 90 million liters recorded
Despite the difficult economic conditions caused by the pandemic, primarily the closures in the out-of-home channel both in Italy and abroad, the balsamic vinegar of Modena IGP wins the 2020 test, registering a global production of 90 million liters, with a decrease of -5% in total volumes, according to data from the Consortium for the protection of balsamic vinegar of Modena Igp. On a national level, during the past year the product has confirmed its position as one of the protagonists of the Italian tables, recording a substantial resistance in the retail channel with an increase in volume sales equal to 1%. Monari Federzoni Spa, a historic company from Modena, scored the best result in the category with an increase in sales in volume of + 11% and in value of + 6.9%, gaining 1 point of market share in volume in Italy, according to the data. Iri.
Monari Federzoni Spa, the first company to obtain in 1912 the license to produce and bottle balsamic vinegar and today a brand with 12 million bottles per year, distributed in 60 countries, confirms the trends with more than positive data also in the apple vinegar markets ( + 11% sales in volume, + 8.7% in value) and balsamic vinegar glazes. As for foreign countries, with 92% of the product exported for a value of 891 million Euros (Ismea-Qualivita 2020 report), last year the company marked an increase in export volumes, with very positive results in United States, where the brand reported an increase in volumes of + 18%.
"2020 was a complex year, in which we managed to grow thanks to a highly innovative offer and a widespread distribution in the main distribution chains both in Italy and abroad", explains Matteo Candotto, commercial director of Monari Federzoni Spa. "Last year, however, was also the year of a new centrality of the consumer, which, for the vinegar sector and, in particular, the balsamic vinegar of Modena IGP, has translated into new consumption important recognition of the versatility of a product which, more than a simple condiment, is a real food due to its characteristics. The commitment to diversify the offer, which has always distinguished Monari Federzoni products, has therefore found further positive feedback from a consumer who is increasingly attentive to the quality, ingredients, taste, use in the kitchen, of what it brings in table".
EFA News - European Food Agency