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“European Authentic Pleasure” takes off: a campaign to promote DOP and IGP cured meat in Italy and Germany

Cacciatore Italiano DOP, Mortadella Bologna IGP, Zampone e Cotechino Modena IGP are the key players

“European Authentic Pleasure” is the name of a promotional project, co-financed by the European Union, about Made-in-Italy cured meats.  The three-year campaign involves Consorzio Cacciatore Italiano, Consorzio Mortadella Bologna, Consorzio Zampone e Cotechino Modena IGP and the Institute for the Italian Cured Meats Enhancement (IVSI), the project leader.European Authentic Pleasure aims to spread the...

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© EFA News - European Food Agency Srl

Cheese and dairy productsBrands and transformation deliver strong 2019 results for Arla

Arla’s branded sales volume grew 5.1 per cent in 2019

In 2019 farmer-owned Arla Foods exceeded expectations for global branded sales whilst simultaneously transforming its business securing cost-savings at the top end of expectations through the Calcium programme. This enabled Arla to deliver a stable milk price to its farmers owners and a strong cash flow further strengthened the company’s investment power in future growth. more