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“European Authentic Pleasure” takes off: a campaign to promote DOP and IGP cured meat in Italy and Germany

Cacciatore Italiano DOP, Mortadella Bologna IGP, Zampone e Cotechino Modena IGP are the key players

“European Authentic Pleasure” is the name of a promotional project, co-financed by the European Union, about Made-in-Italy cured meats.  The three-year campaign involves Consorzio Cacciatore Italiano, Consorzio Mortadella Bologna, Consorzio Zampone e Cotechino Modena IGP and the Institute for the Italian Cured Meats Enhancement (IVSI), the project leader.European Authentic Pleasure aims to spread the...

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