Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Barilla celebrates 145 years

Among the initiatives, also the reopening of the old shop in Parma

In 2022 Barilla celebrates its 145th anniversary and prepares for the celebration with various innovations, starting with the new image of the brand, which is rooted in the positioning of “A Gesture of Love”, focusing more and more on the emotional value of pasta. And so, after 25 years, Barilla is launching a new logo characterized by a more intense red and redesigned with the new oval that loses its...

hef - 23143
Parma, PR, Italia, 01/27/2022 07:20
EFA News - European Food Agency

Similar

Pasta and bakery productsBarilla is the world's leading food company by reputation

In the Global Rep Track 100 the group advances 4 positions compared to last year

Barilla confirms itself as the first company in the world in the food sector for reputation for the second consecutive year in the latest Global RepTrak 100, conducted by RepTrak, an American company that... more

Pasta and bakery productsIn Parma from 8 to 10 April the World Pizza Championship

Ready to compete at the Palaverdi (Polo fair) 700 competitors from 49 nations

The World Pizza Championship 2025 will be held in Parma from 8 to 10 April 2025. The event promises to be a historic one, with 700 participants and 49 nations ready to compete for the title. The competition... more

Pasta and bakery productsPool of banks finances De Angelis Food with 52 million

More than 21 million euros come from Illimity Bank

The money is for the expansion of plants in North America more