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Mondelēz launching a new well-being snack brand

Véa snacks celebrates real ingredients and globally inspired recipes

Just hit store shelves in the United States and Canada

Véa, the new wholesome savory biscuit brand of Mondelēz International, just hit store shelves in the United States and Canada. And there’s nothing typical about this innovative product. Combining ingredients like sweet potato, butternut squash and quinoa and serving them up in inspired global recipes, Véa provides a wholesome snack for those interested in discovering something new. In addition, the entire Véa portfolio contains no artificial colors or flavors and is non-GMO Project Verified.

Part of the goal to be the global leader in well-being snacks, this new premium brand is the biggest well-being innovation this year, designed to drive incremental growth in the savory biscuit segment. 

“From product inception to recipe development, each step of the Véa journey has been driven by the needs of ‘food explorers', those seeking new experiences in all aspects of their life, including adventures in food,” said Jason Levine, vice president of marketing, Mondelēz International. “With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset.”

“Well-being is a significant growth opportunity for us, both in developed and emerging markets,” said Tim Cofer, chief growth officer. “In fact, 2017 will be our biggest year ever in the well-being space with unprecedented innovation and renovation of our portfolio.”

Consumers can find Véa in the cracker aisle of major supermarkets, drug stores and select natural retailers across North America.

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© EFA News - European Food Agency Srl