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Prosecco: agli italiani piace "sostenibile"

Nomisma: il 28% dei consumatori lo sceglie in base alla presenza di attributi "green"

La sostenibilità rappresenta insieme al biologico uno dei principali driver di acquisto del Prosecco, un trend che coinvolge trasversalmente – seppur con entità diversa – i consumatori di tutti i principali mercati di riferimento del Prosecco Doc. Nello specifico, in Italia il 28% dei consumatori sceglie il Prosecco da consumare proprio sulla base della presenza di attributi ”green” (come il bio e...

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Verona, VR, Italia, 04/04/2023 10:11
EFA News - European Food Agency

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