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Heineken: anche in cubetti di ghiaccio la birra rimane gustosa

La tecnica di congelamento a -35°C adottata per il mercato thailandese e laotiano

Nel Sud Est asiatico fa caldo tutto l'anno. Talmente caldo che qualcuno ha ideato una nuova tecnologia per produrre cubetti di ghiaccio di birra del 20% più freddi rispetto al ghiaccio normale. Dalla collaborazione tra Heineken Laos e Wunderman Thompson Thailandia è nata Heineken Star Ice, sulla scia della tradizione della birra con ghiaccio, piuttosto diffusa in Thailandia e Laos.Il processo di c...

lml - 34306
Roma, RM, Italia, 09/14/2023 12:25
EFA News - European Food Agency

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